Thursday, June 14, 2018

The Complicated Mobile-first Indexing Discovery

The emergence of the mobile-first indexing era has created an uproar in the technological field as many are yet to identify what it entails. Being a discovery, people tend to refer to whatever has been written about it though many seem to be interested in it in the aspect of mobile search optimization. In that case, establishing if one's mobile SEO will be able to handle the mobile-first indexing era is of the essence. Mobile-First indexing is not a unit on its own exclusively for mobile search which has been the notion with most people. Therefore, with Google, whatever results that one may expect are made available using the same index of the web. The only difference that may seem to come into play is that one can access these search websites with the mobile user-agent other than just desktop user-agent. With that, accessing crawling sites becomes more convenient with the use of mobile device platforms irrespective of the complexity involved. Surprisingly, mobile-first indexing will be able to detect when a mobile device is in use and therefore alters the optimization expected in a relevant search.

The manner in which mobile users get handled by the configuration of certain websites determines how mobile-first indexing works. Therefore, it becomes essential to identify ways through which mobile optimization experiences can be achieved which comprise of responsive design, dynamic serving and separate mobile URL. With responsive design, it does not have much effect on URLs and HTML which remain the same. All that depends is the size of the screen that the mobile-first indexing is exposed to which is determined by the screen resolution. Response design, therefore, is a recommendation by Google in regards to the pattern involved in avoiding extra code to index and additional uniform resource locators to crawl. In relation to dynamic serving, it is a way which consists of the detection of user-agent the moment a page gets loaded and serves different HTML on similar URL depending on the device that gets utilized. It involves a similar URL with different HTML code one being for desktop users and the other one for the mobile user. With separate mobile URL, a single website serves different code to mobile users and different URLs for the mobile site. Responsive design does not involve a lot of difficulties hence the best for search engine optimization. In that case, dynamic serving and separate mobile URLs are problematic and are therefore not recommended for that purpose.

Either way, achieving a responsive design is not all that matters as there are other aspects involved in mobile first-indexing. For example, one has to have a working on-page search engine optimization especially for those using dynamic serving and separate mobile URLs. Additionally, optimized title tags and Meta description should be counter-checked as well as pages that should have strong headlines. Verifying if one's content is similar to that of desktop versions is as well of the essence. The mobile site has to be on the same level of on-page search engine optimization with the desktop site to avoid frustrations during Google's ranking and indexing. The moment a site gets switched over to mobile-first indexing, Google increases the rate at which the site crawls to facilitate the search of all the mobile pages that are required. In that case, all aspects should be balanced to ensure that the site is handled correctly to avoid a slow-down in the site. Additionally, the site has to have an environment with enough capacity to handle an increased crawl rate which is not only meant for search engine optimization but the whole place as a whole.

No comments:

Post a Comment