The emergence of the mobile-first indexing era
has created an uproar in the technological field as many are yet to identify
what it entails. Being a discovery, people tend to refer to whatever has been
written about it though many seem to be interested in it in the aspect of
mobile search optimization. In that case, establishing if one's mobile SEO will
be able to handle the mobile-first indexing era is of the essence. Mobile-First
indexing is not a unit on its own exclusively for mobile search which has been
the notion with most people. Therefore, with Google, whatever results that one
may expect are made available using the same index of the web. The only
difference that may seem to come into play is that one can access these search
websites with the mobile user-agent other than just desktop user-agent. With
that, accessing crawling sites becomes more convenient with the use of mobile
device platforms irrespective of the complexity involved. Surprisingly,
mobile-first indexing will be able to detect when a mobile device is in use and
therefore alters the optimization expected in a relevant search.
The manner in which mobile users get handled by
the configuration of certain websites determines how mobile-first indexing
works. Therefore, it becomes essential to identify ways through which mobile
optimization experiences can be achieved which comprise of responsive design,
dynamic serving and separate mobile URL. With responsive design, it does not
have much effect on URLs and HTML which remain the same. All that depends is
the size of the screen that the mobile-first indexing is exposed to which is
determined by the screen resolution. Response design, therefore, is a
recommendation by Google in regards to the pattern involved in avoiding extra
code to index and additional uniform resource locators to crawl. In relation to
dynamic serving, it is a way which consists of the detection of user-agent the
moment a page gets loaded and serves different HTML on similar URL depending on
the device that gets utilized. It involves a similar URL with different HTML
code one being for desktop users and the other one for the mobile user. With
separate mobile URL, a single website serves different code to mobile users and
different URLs for the mobile site. Responsive design does not involve a lot of
difficulties hence the best for search engine optimization. In that case,
dynamic serving and separate mobile URLs are problematic and are therefore not
recommended for that purpose.
Either way, achieving a responsive design is not all that matters as there are other aspects involved in mobile first-indexing. For example, one has to have a working on-page search engine optimization especially for those using dynamic serving and separate mobile URLs. Additionally, optimized title tags and Meta description should be counter-checked as well as pages that should have strong headlines. Verifying if one's content is similar to that of desktop versions is as well of the essence. The mobile site has to be on the same level of on-page search engine optimization with the desktop site to avoid frustrations during Google's ranking and indexing. The moment a site gets switched over to mobile-first indexing, Google increases the rate at which the site crawls to facilitate the search of all the mobile pages that are required. In that case, all aspects should be balanced to ensure that the site is handled correctly to avoid a slow-down in the site. Additionally, the site has to have an environment with enough capacity to handle an increased crawl rate which is not only meant for search engine optimization but the whole place as a whole.
